Market research is essential to staying ahead of the competition.

It's important to understand the landscape of your trade, what competitors are doing, and how to differentiate your services to set yourself apart from the competition.

To do this, market research should be conducted regularly to gather data and insights about competitors and the industry. This includes analyzing competitors' pricing, services offered, customer feedback, marketing strategies, and more. With this information, you can create a unique and effective strategy to set your business apart from the competition. Ultimately, market research is key to staying ahead of the competition and providing the best service possible to your Ideal Customer!